The Questions That Come Up Most About The Row Bags
Below are the questions that are asked most about the row bags, answered with only what can be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Wherever something is reported but unconfirmed, it is flagged as such rather than glossed over. Any number coming out of a resale report is observed market behaviour, not investment advice. Only bags are covered; ready-to-wear and footwear sit outside the scope. Claims that circulate widely but cannot be checked do not appear here.
Who makes The Row, and where are the bags made?
Started in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. Tribeca has held the design studio since 2012; a Paris office opened in 2011 and a London office arrived in 2019. London’s Savile Row supplies the name. Italy is where the bags are made, and the brand’s own product pages state Made in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Nothing more about manufacturing is made public, and any claim about a specific tannery is unverifiable. Its own stores are open in Los Angeles, New York, London, Paris and Amagansett.
Why is there no branding on the bags?
Nothing in the range carries an exterior logo plaque, branded hardware or a monogram print. In their place, you identify the bag by silhouette, proportion and construction. A small, discreet exterior stamp sits on each bag, generally low on the side where it blends into the leather, and a second stamp sits inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone do the lining work where other houses print the row margaux bag logo jacquard, so the linings are luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.
What is the price range for a The Row bag?
Each number here is an observed 2026 market price, since there is no official price list and the brand publishes none. At one end was $590 for a Double Travel Wallet, at the other $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500 and top at roughly $3,600 to $6,900. Material drives the figure more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Since retailer prices vary and stock, currency and season all move the figure, the table should be read as a snapshot, not a quotation.
| Tier | 2026 observed range | Models in this band |
|---|---|---|
| Opening | $590 to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle band | $1,550 up to $3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| High end | $3,600–$6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| The suede premium | Varies by silhouette | India 10.00 $3,850 leather against $5,370 suede; Agnes 15 $5,000 against $5,800 |
Is the Margaux discontinued?
Nobody outside the brand knows, and the brand has stayed silent. What can be verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now lists the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely repeated but has never received official confirmation from the brand. Any article that merges those two different claims is claiming more than the evidence allows. Practically, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
How does the Soft Margaux differ from the Margaux?
What you have here is a reworking, not a rename. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are the additions against the original. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Construction is identical on the Soft Margaux 12, which comes in at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, though that figure has not been confirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, distinguished by a lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
Take the number to mean width in inches; it is not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. Since two bags sharing a number occupy roughly the same width, comparison is unusually simple. At one major retailer there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.
What should I check to authenticate a The Row bag?
No serial number, date code or authenticity card system exists publicly for these bags, so no code can be checked and nobody can verify one for you. Authentication is a physical exercise instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is the norm, and the Margaux carries engraving on its buckles and base feet. Since counterfeits reported through 2024 and 2025 pass photo inspection, the advice centres on in-hand checks and platform authentication.
- There are no serial numbers, no date codes and no authenticity cards
- Stitching of even density, with clean hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Hardware matte or brushed, closing precisely
- A silhouette that stays put with nothing inside
How well do The Row bags hold value on resale?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Set that against the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Among the softer numbers is Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are verified multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet handles off-price and archive stock, and discontinued styles often surface there. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari are also options; sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so check you are on the brand’s own store before buying direct.
How should I care for one?
What follows is material-appropriate and general, not instruction from the label, since no brand-issued care protocol exists. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Work calfskin and grained finishes with a soft dry cloth and use neutral conditioner sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.